Gen Z is burning out on gamified brand experiences, and marketers should shift to untracked and emotionally resonant ...

Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Rising stars of media buying talk what's exciting in media, change needed in the industry and advice for advertisers.

From “linear TV is not dead” to “live sports is not as hot as you think” and varying stances on the importance of the upfront ...

Advertisers, internet giants and ad tech companies are at the NewFronts digital ad sales conference, but at a time when ...

TBWA\Media Arts Lab and director Goh Iromoto’s film shows a new way of preserving life’s precious moments on Apple Vision Pro ...

See Huggies’ cute spot with Giannis Antetokounmpo and his daughter and a new punctuation mark to fight AI writing.

AlmapBBDO’s emotional film illustrates how a woman’s plans change with the failure of each attempt to become pregnant.

Olive Garden selected Havas Media Network as its new agency of record for its U.S. planning and buying business.

Subscribe and get unlimited access to Ad Age’s award-winning industry coverage for $20 $10 your first month.

Among this month’s highlights, Lunchables and Mountain Dew bring back classic songs and jingles, while Life360 crafts a musical about parental fears.