Ten big Ozzy Osbourne fans bought empty cans of Liquid Death Iced Tea. Why? The cans were autographed by the Black Sabbath singer and had his saliva.

Overall Ozzy x Liquid Death is probably the perfect brand collab in some ways. It required almost zero effort for both sides, Ozzy drank some iced tea and Liquid Death made a video, and the result was a fair amount of publicity for such a low effort stunt. It's hardly bat eating is it (probably for the best).

He bowed out with a massive gig at his beloved Villa Park this weekend but pals reckon Ozzy won't stop making music amid fears he'll die if he retires