With the right technology and strategy, marketing leaders can now demonstrate exactly how creator partnerships drive business ...

President Donald Trump's joint address to Congress was seen by 36.6 million people, according to final figures from Nielsen ...

DrumPants Promised To Be Revolutionary For How It Allowed Users To Physically Interact With MIDI Controllers Strapped To ...

FOX News Channel (FNC) is a 24-hour all-encompassing news service and has been the number one network in basic cable for the ...

Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...

Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading ...

FOX Sports' debut INDYCAR race drew 1.417 million viewers and was the most watched series event aside from the Indianapolis ...

Live rugby league was beamed into 125 million American homes at the weekend as the NRL again took its season opener to Las ...

Audience measurement and data firm Nielsen has partnered with Indian media and entertainment company JioStar to provide ...

Before joining Nielsen, Jha served at IMRB as Group Business Director. She comes with experience across Consumer Research, Audience Measurement, Media Analytics, ROI Measurement and Innovation ...

According to Nielsen, in-car listening constitutes the majority of away-from-home radio usage, with weekends leading at 79% ...

RAB CEO Mike Hulvey hosted a panel of marketing executives to ascertain strategies for increasing advertiser confidence in AM ...