CEO Brian Niccol said price changes are his last resort for improving Starbucks' slumping sales — but they're "absolutely" on ...

CEO Brian Niccol sees a very different Starbucks awaiting at the end of 2026. A vision of the brand, he said Tuesday during ...

In the midst of a headline-grabbing turnaround effort, the coffee boss insisted that things are moving faster than expected.

Brian Niccol led turnarounds at Taco Bell and Chipotle before becoming CEO of Starbucks. Here are the highlights of his career in restaurants.

Starbucks' CEO, Brian Niccol, had his work cut out for him when he took on the top job in September. Here's what he's done to ...

Starbucks CEO Brian Niccol joins CNBC's 'Squawk on the Street' to discuss the company's recent quarter, details on its ...

Shares of Starbucks have risen more than 1% this year. The company has a market cap of about $106 billion. Starbucks is ...

Starbucks' new CEO, Brian Niccol, took over in September. The company's former CEO, Howard Schultz, believes in his successor ...

Former Chipotle CEO Brian Niccol is now officially chief executive of Starbucks. He's tasked with turning around the coffee giant, which has seen same-store sales shrink over the last two quarters.

Starbucks CEO Brian Niccol wants to shorten long wait times at the coffee chain.© Getty Images—Jeffrey Greenberg/Universal Images Group ...

By DEE-ANN DURBIN Starbucks, struggling with weak demand and disgruntled investors, said Tuesday it’s replacing CEO Laxman Narasimhan with Brian Niccol, the chairman and CEO of Chipotle.

Niccol has to navigate a major change in scale—from leading Chipotle’s ~3,500 stores, with only 100 of them international, to ~40,000 Starbucks shops across complex global markets.