Mattel, the maker of Barbie dolls and Hot Wheels cars, has signed a deal with OpenAI to use its artificial intelligence tools ...

As part of the partnership, Mattel will also use tools like ChatGPT Enterprise to boost creativity and streamline operations ...

Mattel and OpenAI join forces to co-develop AI‑powered Barbies, and streamline innovation using ChatGPT Enterprise.

You know Barbie, right? No matter how old you are, you’ve likely owned the doll at some point or known someone who has. Since ...

Ra, Mattel has unveiled for the first ever Barbie Doll inspired by the classic appearance of the Princess of Power from the Masters of the Universe franchise. It is available to purchase from June ...

AI-powered toys are about to become a huge deal. OpenAI and Mattel just teamed up to bring their technology into some of the ...

The collaboration is still at an early stage, with the toy maker also planning to create digital assistants based on Mattel ...

Mattel has teamed up with OpenAI to develop AI-integrated toys, set to launch later this year. This initiative focuses on ...

Barbie fans, prepare to channel your inner warrior princess—because the iconic American doll is stepping into the legendary ...

AI powerhouse OpenAI has announced a strategic partnership with Barbie-maker Mattel Inc. Under this partnership, the Sam ...