However, shopping from retailers like Amazon, Best Buy, and Walmart can often net you more savings — and all of those retailers have started to roll out early Black Friday-worthy deals on Apple products, with their official early Black Friday sales starting weeks ahead of the actual day.

If you’re looking for a deal on anything Apple sells—an iPad, Apple Watch, AirPods, MacBook, or anything else, there’s no better time to get one than Black Friday. No matter what you’re looking to buy, you’re going to find a great price—possibly the lowest ever.

Amazon has also undercut manufacturers a few times during the holiday shopping season. For example, the Galaxy Watch 7 is still full price ($349.99) at the Samsung store compared to Amazon’s 17% discount. That won’t be the case when Black Friday kicks off in a couple of weeks, but if you’re looking for a deal today this is a good offer.