This welcoming town in northern Wisconsin is the best place to enjoy outdoor recreation year-round. Visitors can go camping, ice fishing, and horseback riding.

Wisconsin has so many stunning state parks that it can be hard to decide which ones to visit. Here is a list of the five best ...

Feel the thrill of winter in Wisconsin on a snowmobiling getaway. Thousands of miles of groomed trails navigate lush forests, open landscapes and ...

MADISON (WLUK) -- Looking for a unique way to explore the fall colors? Travel Wisconsin has made improvements this season to make it easier for travelers to plan fall getaways with the changing colors ...

Southern Wisconsin travel will stay mostly manageable with mild temperatures and mainly just wet roads. The biggest concern is a brief late-night window for slick spots on Christmas Eve night and ...

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state. Wisconsin has been ...

People are getting outside more, and with that came a record breaking year for Wisconsin's outdoor recreation industry in 2022. According to a news release from Gov. Tony Evers, the industry brought ...

Warm up this winter on a Wisconsin museum getaway. From the wacky to the wow-worthy, discover museums dedicated to all sorts of subjects. Here’s to ...

(WLUK) -- Last year, Wisconsin's tourism industry saw its third consecutive record-breaking year of economic impact. According to 2024 economic impact data, the tourism industry generated a ...

MADISON (WKOW) -- 2023 was another record-breaking year for Wisconsin tourism. According to 2023 economic impact data, the tourism industry generated $25 billion in total economic impact, surpassing ...