Nike—the “Just Do It” running shoe company—has reigned as the world’s largest footwear brand for as long as anyone can remember. In terms of revenue (about twice that of Adidas, its nearest challenger ...

With Nike Inc.'s fourth-quarter results due on Thursday, some analysts say the company's sluggish sales and stock price should reach the bottom soon - if not now, then in the months ahead - after ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. HONG KONG, CHINA - 2021/10/07: Children play in front of ...

Nike CEO Elliott Hill outlined his strategy to return the company to growth after the retailer blamed deep discounting for declining revenue and profit. The longtime Nike veteran, who returned in ...

Ever since 1988, when Walt Stack ran across the Golden Gate Bridge in Nike’s first commercial, “Just Do It” has been the tagline and philosophy that propelled Nike to become an iconic global brand.

Few taglines are as instantly recognisable as Nike's 'Just Do It', often accompanied by its famous swoosh symbol. The sportswear giant first introduced the memorable slogan in 1988, crafted by Dan ...

This article on Nike is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker, Beauty Trend Tracker and TikTok Trend Tracker, ...

Nike's turnaround will take a bit longer than expected under new CEO Elliott Hill, who outlined his strategy to return the company to growth on Thursday after the retailer blamed deep discounting for ...