As consumer boycotts, which started earlier this year continue and expand, a new study is showing that nearly a third of consumers surveyed have participated in such an action.

"Walmart's heiress subsidizes the insurrection," he wrote on his X account (formerly Twitter), calling for protests in front of the stores. The root of the problem goes beyond the ad. Many ...

Christy Walton sparks anger in the Trump camp.

USA TODAY is scheduled to provide a livestream of "No Kings Day" protests from multiple cities around the U.S. The stream is set to start at 10 a.m. ET. As of Thursday, June 13, about 2,000 protests ...

Walmart heiress Christy Walton's advertisement in The New York Times over the weekend has led some consumers to threaten a boycott of the retailer. The ad promoting a nationwide anti-Trump protest ...

Supporters of President Donald Trump are calling for a boycott of Walmart after a company heiress bought a full-page newspaper ad encouraging mobilizations for the June 14 nationwide No Kings ...