The November 26 edition of the SBJ Marketing newsletter checks in with agencies on how they're 2025 wrapped up and how ...

Genius Sports will provide its Sports Innovation Lab fan insights and GeniusIQ sports data to Publicis Sports for more ...

Is the culture surrounding the commercial and branding opportunities within women’s football more fraught than we care to ...

The Publicis and Genius Sports partnership will focus on moment-driven activations, such as live action moments, as well as immersive ad innovation, including augmented and contextual placements in ...

In a somewhat convoluted story, the Toronto Blue Jays are in trouble with the MLB league office over some illicit marketing ...

FOX Sports’ Michael Cohen tells the story of Michigan’s pursuit of Bryce Underwood — and how it became a test of alignment, ...

After a scare with her newborn, Hayley Mullins designed the Joeyband, a device that keeps newborns secure while providing the ...

How Kensington Grey is revolutionizing the creator economy with authentic representation, brand-building and a powerful ...

The New York Yankees won't just scoop up Cody Bellinger on a home-team discount with Scott Boras acting as Bellinger's ...

The cohort’s reliance on social media and influencers for product discovery remains, while new levels of comfort with retail media and AI take shape.

Expanding its end-to-end global corporate travel management capability andCurating leisure offerings through advanced AI solutions & domain ...

If this speculation had started in August, fans might have thought Leavitt was deciding between staying in school or entering ...