For many families, the tradition of 'Elf on the Shelf' adds to the magic. Social media is full of his shenanigans as the Elf ...

"As we celebrate our 20th anniversary, we're delighted to introduce 10 new songs and a new pilot season of The Elf on the ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering ...

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

Christmas magic is sneaking back into your home! It’s that time again for your mischievous little scout elf to come ...

The magical "Elf on the Shelf" is celebrating 20 years of moving around homes during the holidays. The "Scout Elves" ...

The cute holiday celebrity, Elf on the Shelf, typically comes at the beginning of December, often on Dec. 1, as part of the ...

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

If you thought coming up with a baby name was stressful, then you've never witnessed a 5-year-old argue with their 8-year-old ...

Elf on the Shelf was invented by Carol Aebersold and her daughter Chanda Bell, who published "The Elf on the Shelf: A ...

UPDATE (Nov. 21): The Scout Elf Squad: Sing & Play Nursery Rhymes album is out now, and Billboard Family is premiering another merry music video from the project. This time, the Squad brings us “Santa ...