Apologies for today's round-up approach, but so many important insights have been piling up. Let's start with the vibe at two ...

Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with ...

In some areas of marketing, relying too much on automation with a “set it and forget it” approach can weaken strategy, ...

Marketeam.ai, the pioneer in purpose-built autonomous AI marketing agents, today announced the breakthrough development of 'Markethinking' - the world's first reasoning model engineered exclusively ...

You're happy because your marketing plan is internally consistent, synergetic and realistic. It meets your financial objectives, too. BUT WAIT -- IS YOUR MARKETING PLAN ROBUST? Companies often don't ...

Aaker, D.A. 1982. “A Study of Advertising Generalization.” Journal of Marketing 44 (1): 10–18. Aaker, K. L. 1992. “The Effects of Sequential Introduction of ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...