This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Modelo is doubling down on its college football ...

Narragansett did itself a favor by scheduling its playoff game on Thursday. While it’s unfortunate that the New England ...

From tattoos to iPhone commercials, AT&T’s campaign and rising NIL valuations underscore how college football, Florida fans and brand marketing now collide.

NFL commissioner Roger Goodell says Taylor Swift has been one of the most important boosts for the league in recent years. At Leaders Week in London, he explained how her relationship with Kansas City ...

BUFFALO, N.Y. (WIVB) — The Bills and Maple Leaf Sports & Entertainment announced Tuesday a new Toronto-focused marketing campaign, the team’s latest effort in growing its fanbase in the Greater ...

What happened Sunday afternoon at Santiago Bernabéu Stadium — yes, it was afternoon over here while it’s morning back home — ...

The penultimate week of the college football season, while largely lackluster, still provided some chaos and fireworks.

Scottish football’s three senior bodies have agreed a seven-figure deal with UK-based software firm HALO as Official Technology Partner. Brokered by Scottish ...