Shoppers should be wary of travel packages with extra transportation options or add-on offers, French said. Instead of ...

Silverback Digital Marketing has announced an update to its online advertising framework, outlining a set of refinements ...

By aligning marketing, sales and CX within a single platform, businesses can transform isolated efforts into a cohesive, high ...

The Optimove Insights 2025 Marketing Fatigue Report for Black Friday/Cyber Monday, based on a survey of 1,034 consumers ahead of Black Friday and Cyber Monday, finds that 56% of shoppers are only ...

A data audit helps you understand where collection methods are falling short, quality may be compromised & usage simply isn’t ...

The secret sauce? Something Billo calls CreativeOps™, an engine that's essentially the anti-guesswork method to creator ...

Food creators report steep traffic drops as Google’s AI rewrites recipes, buries trusted instructions, and gives users unsafe ...

Mercury reports that despite challenges, ecommerce companies are optimistic for 2025, leveraging AI for profitability and adapting to market shifts.

Average planned holiday spending among Virginians is down about 5% as elevated prices, a softening labor market, and ongoing ...

PMax demands a modern, data-driven mindset that challenges legacy PPC habits and rewards marketers who know how to guide ...

B2B marketing is evolving faster than ever. Economic uncertainty, longer buying cycles and rising expectations from the C-suite are pushing marketing leaders to prove their value in terms that matter ...

A recent campaign with girl group Katseye delivered 8 billion media impressions and contributed to double-digit gains in the ...