Learn how to connect platform ROAS, CRM data, incrementality testing, and marginal ROAS in a continuous marketing measurement cycle.

Marketing departments have historically been the first and hardest hit when budget cuts come to the industry. As a former CEO explained it to me: The spends on a ...

Applebee’s is making major marketing shift this year — allocating more of its budget toward digital and social media channels than television for the first time.

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

Ryan Gosling’s $200 million sci-fi epic "Project Hail Mary" lands in theaters at a time when Amazon MGM could use a hit.

Marketers know the frustration of getting a growth target from finance and your board, and being asked to build your marketing plans around it. You have to try to color inside already fixed lines to ...

Influencer advertising is now the second-fastest-growing digital vertical in the country, behind only online retail.Meltwater ...

The classic marketing funnel is broken. As a co-founder of a major marketing firm, here's what I'm seeing work in 2026.

Fewer priorities, communicated more often. If everything is important, nothing is. Leaders need to remember that just because they talk about priorities regularly, it doesn’t mean they stay at the ...

WebFX reports on five advertising trends from the 2026 Big Game, emphasizing mass relevance, celebrity endorsements, ...