Applebee’s is making major marketing shift this year — allocating more of its budget toward digital and social media channels than television for the first time.

The latest update gives advertisers more creative flexibility, budget control, and tools to better guide AI-driven campaigns ...

Ryan Gosling’s $200 million sci-fi epic "Project Hail Mary" lands in theaters at a time when Amazon MGM could use a hit.

Don Dodds is the founder of M16 Marketing and PIEARM helping brands turn strategy, websites, AI and SEO into scalable revenue growth. Leadership teams rarely complain about a lack of data. Reports are ...

Cash App, Polymarket, and Brex are paying anonymous micro-creators to flood TikTok with content that feels organic. The CPMs are a fraction of paid ads.

Springfield Regional Arts Council has been operating with less revenue this budget year and could face cuts from state ...

Learn how PPC automation layering combines Smart Bidding, scripts, AI tools, and human strategy to improve campaign efficiency, oversight, and long-term performance.