By splitting in two, Warner Bros. Discovery is effectively hitting “undo” on its two-year-old merger of HBO Max and ...

This would mark its second name change in three years, and even more if you count the days of HBO's ... mentioned the Max platform nearly 30 times in its nine-page letter to shareholders, touting ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service and ditched the HBO brand name, they've finally come to their senses ...

She is a graduate of Ithaca College. Warner Bros. Discovery is reviving the HBO Max name after abandoning it over a year ago in favor of the shorter "Max" brand, officials announced Wednesday.

Max will rebrand once more as HBO Max. Speaking on stage during Warner Bros. Discovery’s Upfront presentation to advertisers, HBO chief executive Casey Bloys announced that the company’s ...

Turns out, Warner Bros. Discovery thinks HBO has some pretty good brand equity, after all. This summer, streamer Max will bend the knee and rebrand back to its original name, HBO Max. The change ...

Max is ditching the “Max” name and going back to HBO Max this summer—less than two years after switching it up. This will be the second time the service has changed its name in just three ...

Max, the app formerly known as HBO Max, is getting a new name this summer: HBO Max. Sound familiar? It should. HBO Max was the original name for the streaming service when it launched in May 2020.

Warner Bros. Discovery executives are reinstating the name HBO Max for the popular streaming service. It’s the fourth name change for the app in the last decade. By John Koblin It’s not Max.