Flo Health's Head of ASO reveals how privacy became their competitive advantage and unconventional tactics that drive growth.

The U.S. beauty industry raked in nearly $63 billion in 2023, but many Americans are struggling to balance rising costs and keeping up with recent beauty standards. New tariffs could push those ...

Despite being late to the quick commerce party, the Walmart-owned e-commerce major is striving to capture market share with a rapid scale up ...

While there have been questions about Meesho’s changing business model over the years — from social commerce to affiliate ...

Mensa Brand, now called BRND.ME, was one of the fastest to achieve unicorn status in 2021. The brand aggregator has acquired ...

Myntra's Glamstream blends content and commerce. It personalises shopping through influencer, user, and celebrity videos, ...

Beauty’s next big bang: Why startup collaboration is key to India’s beauty tech opportunity The beauty industry is evolving rapidly, and startups are in a unique position to tap into beauty ...

Globavend partners with Strawberrynet to enhance beauty product access in Australia’s $8 billion cosmetics market. Quiver AI Summary Globavend Holdings Limited has announced a strategic ...

Marketing leaders shared how their brands are leveraging AI to enhance consumer connections during BI's CMO Insider breakfast at Cannes Lions.

Implementing AI in GTM strategies presents both transformative opportunities and significant challenges that require careful consideration.

Inside the Strategy That Helped This TikToker’s Brand Make $1 Million in 8 Minutes By making the most of Mikayla Nogueira’s more than 16 million followers, POV Beauty exceeded all expectations ...