The NBA built a living lab in London to test how much Europeans love the sport. In the early 1980s, the National Basketball ...

Expansion is fine, and more competition is always a good thing, especially for consumers.

Adam Silver and the NBA continue to put together their plans to form a new European-based league run by the NBA.

Europe’s most prestigious basketball league isn’t going to let the NBA and FIBA stand up a new league without a fight.

Ja Morant returned to the NBA court in dazzling style in London on Sunday and the Memphis Grizzlies guard believes any player ...

Pau Gasol is set to play an important role in the National Basketball Association’s European project.  The former basketball ...

The WNBA released its 2026 schedule Wednesday afternoon. From expansion teams, to Paige Bueckers vs Caitlin Clark and more, ...

The four returning playoff teams -- Rose (reigning champions), Lunar Owls, Vinyl and Laces -- were allowed to protect two ...

The NBA is still set on expanding and accessing new markets, with one nation is in its sights. The NBA has taken a ...

EuroLeague warns NBA of possible legal action as discussions around a 2027 European league expansion continue to intensify ...

For the first time in seven years, London played host to an NBA fixture as the Memphis Grizzlies and Orlando Magic went head-to-head at the O2 Arena on Sunday.

Comprising 30 teams and standing as one of the five major American sports leagues, the NBA is the basketball world’s Mecca.