Brain rot, a phrase popular among Gen Z and Alpha, is also a notably self-deprecating term, Benjamin K. Johnson, Ph.D., an associate professor of advertising at the University of Florida, ...

It’s been almost half a year since AI-generated characters with Italian-ish names started spreading online. Making sense of Italian brain rot, including why some characters are controversial and ...

Doomscrolling. Instagram obsessions. Mindless YouTube video viewing. Distracting behaviours, yes, but can they actually rot a person's brain? Last year, Oxford University Press designated "brain ...

In 2024, the Oxford University Press declared “brain rot” the word of the year. If Ohio is just a midwestern state to you and mewwing is something your cat does, you might not be as familiar ...

Brain rot amplifies this, by giving you too many content options to consume. 10 ways to cope news anxiety when you’re feeling triggered and overwhelmed. By Sanjana Ray. 3.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of AI-generated characters that are flooding TikTok.

Meet Ballerina Cappuccina and the Italian brain rot crew, an absurd group of A.I.-generated characters that are flooding TikTok. By Alisha Haridasani Gupta The first thing you need to know about ...

The word of the year in 2024, experts break down what brain rot is and how social media might cause it. Plus, they share their top tips for avoiding brain rot.

Brain rot was the 2024 word of the year. It describes doomscrolling and social media hurting your health, but running can improve brain health.

In case you missed it, the 2024 word was “brain rot.” Since 2004, the Oxford English Dictionary has chosen a “word of the year.” This word conveys a summary point of that particular span ...

The term “brain rot” dates back to Henry David Thoreau’s 1854 book Walden,but in the digital age, it has become Oxford University Press’ 2024 Word of the Year.With people averaging nearly seven hours ...

Brain rot is not a neurological condition that could be diagnosed with a scan, but rather an addiction that required intervention. Fourteen-year-old John (*name changed) from Bengaluru was ...