Alphabet doesn't have the overhead of Amazon, which must maintain warehouses and products, and deal with customer returns and shipping costs. In fact, through three quarters in 2022, Amazon ...

Amazon, for its part, was able to accelerate its revenue in its Q4 2023 and Q1 2024 earnings reports, achieving 13% growth in each quarter, up from 12% and 11% in the prior-year quarters.

Amazon and Alphabet stocks have been hit even harder than the broader market. However, that doesn't mean that Amazon's and Alphabet's stock splits don't matter at all.