What the World Needs Now Is Love” features heavily in the effort that extends Amazon's focus on music around the holidays.

The Amazon MGM Studios marketing chief opens up in an interview about her surprising new role modeling for Juergen Teller in ...

Learn powerful ways to target audiences using Prime Video, Alexa and shopping data, driving quality leads and growing brand visibility.

Television screens are now full of retailers’ Christmas ad campaigns as the all-important ‘Golden Quarter’ gets into full ...

Andrew Tindall reflects on the best-performing Christmas ads so far according to System1’s research. Some brands have yet to launch, they’ll ho ho ho-pe they’re not too late.

In one such case, a PAC tied to prominent Republicans — and funded by large corporations, like Walmart, Amazon.com and Koch ...

In addition, Amazon Ads is working on launching long-term sales insights, which estimate future sales potential based on how effectively campaigns move new customers down the purchase funnel. These ...

Dawn French has been revealed as the star of this year's M&S Christmas advert as the retailer joins Aldi, Amazon and Lidl in ...

The platform will roll out to over 50,000 content creators in the Amazon Influencer Program in the coming weeks.

An onslaught of political advertising for the U.S. election season has again forced many consumer brands to adjust strategies to be heard without breaking their budgets.

Among online ad companies, Amazon showed the strongest growth, although its ad business still remains a fraction the size of juggernauts Meta and Google. Meta's advertising revenue grew 18.7% year ...