With preshow content increasing to as long as 30 minutes, audiences have the option to show up late, but what if that means ...

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

Starting on July 1, AMC will add a “platinum spot” to its pre-movie commercials, incorporating additional advertising alongside the traditional bevvy of film trailers that run before a movie.

WASHINGTON — Moviegoers may have to wait a little longer before movies start at AMC Theatres in the future. Starting on July 1, the movie theater chain will join its major competitors in running ...