The Elf on the Shelf Celebrates 20 Years of Creating Holiday Magic

The Elf on the Shelf, the magical holiday tradition that helps children connect with Santa before Christmas, is celebrating ...

The Elf on the Shelf Creator Says No One Would Publish Her Idea Based on 'Simple' Childhood Tradition (Exclusive)

In 2005, Chanda A. Bell teamed up with her mother, Carol Aebersold, to publish their book 'The Elf on the Shelf.' She tells ...
New York Magazine

The True Origin Story of the Elf on the Shelf

In the suburbs of Atlanta, however, two young girls anticipated a little elf named Fisbee most of all. Throughout their childhood, Chanda A. Bell and Christa Pitts regarded Fisbee, a small vintage elf ...
Parade on MSN

11 Essential 'Elf on the Shelf' Rules Every Parent Should Know Before the Holidays

There's only one exception to the rule. Parents can touch them when they help their Elf move to a new hiding location.

The Elf on the Shelf Just Got a Luxe 20th Anniversary Makeover

The Elf on the Shelf got a sparkly upgrade for its 20th anniversary as The Lumistella Company partnered with iconic crystals ...

Why James Caan Was Dismayed When He Met Will Ferrell While Making “Elf”: 'It's All a Sham'

Elf is now a holiday classic, but star James Caan didn’t quite understand the appeal of Will Ferrell's humor. Ferrell opened up about Caan’s feelings in ...
WKBW

‘Elf’ is returning to theaters for its 20th anniversary, and there’s new movie merch

The products and services mentioned below were selected independent of sales and advertising. However, Simplemost may receive a small commission from the purchase of any products or services through ...
bleedingcool

The Elf On The Shelf Is Getting Its Own Video Game

Outright Games has teamed with The Lumistella Company to create a brand new video game based on their property, The Elf on the Shelf. The game will be called The Elf on the Shelf: Christmas Heroes, ...