Imitations of the ultra-luxe Hermès Birkin handbag have gone viral and been delisted from Walmart's online marketplace.

Walmart pulled the knockoff Birkin, but it’s not saying much about it. A few weeks ago, Walmart started selling what quickly became the most talked about designer fashion item. Aside from the fact that’s a thing you don’t ever expect to hear,

"Consumers are pushing back against big conglomerates who have been selling them 'dreams' then excluding them from the party.... The 'Wirkin' class got the message. We're not uneducated or classless;

Fashionistas who’ve long lusted after Hermès exclusive and ultra-expensive Birkin handbag got a pre-holiday treat thanks to Walmart.com. It offered a reasonably close Birkin facsimile bag – dubbed a “Wirkin” on social media for the “working class Birkin” or “Walmart Birkin” – priced around $100, compared to the $10,000 and up for the real thing.

Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag.

Walmart seems to have been paying close attention to all the hubbub about its so-called "Walmart Birkin" or "Wirkin"—the under-$80 Hermès imitator that skyrocketed to viral fame after it was tracked down by TikTokers this winter. The mega-retailer is responding not by dealing in more dupes, but helping shoppers get closer to the real things.

If you don’t have $40K to spend on a Birkin, how about a “Wirkin?”

Walmart is not trying to convince anybody it's copying the real deal, said Koyaana Redstar, a luxury handbag authenticator.

By Aarushi Bhandari In previous eras of internet culture, mockery of the rich and famous was usually relegated to far-left forums. But as 2025 begins, ridiculing the rich appears to have gone mainstream.

Retail giant Walmart ventures into luxury resale, offering pre-owned Chanel and Prada items amid investor concerns over DEI policies.

By contrast, Walmart’s Wirkin bag represented an affordable way for everyday shoppers to embrace the Birkin aesthetic. The bags became a viral sensation on TikTok, where users celebrated the design as a playful jab at the inaccessibility of luxury goods.

Walmart's Wirkin bag has taken social media by storm, thanks to its striking resemblance to Hermès' Birkin. Fashionistas have mixed opinions.