Meta and Amazon are among other major firms that have rolled back their DEI programs ahead of White House return of Donald Trump, who has been highly critical of DEI policies in the past.

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Even with any assurances from Donald Trump, companies like Apple, Google, and Oracle would be taking a risk by not complying with the TikTok ban.

President-elect Donald Trump has appointed Elon Musk and Vivek Ramaswamy to lead what he calls the Department of Government Efficiency — yes, the acronym is DOGE — to “pave the way” for his administration to “dismantle Government Bureaucracy, slash excess regulations, cut wasteful expenditures, and restructure Federal Agencies.”

When users opened the TikTok app on Saturday, they encountered a pop-up message that said, “Sorry, TikTok isn't available right now.” View on euronews

It is unclear if Mr. Trump, who has previously said he will spare the social media platform, will or can stop the ban.

After President Donald Trump is sworn in on January 20, he will then sit down for a luncheon at the U.S. Capitol hosted by the Joint Congressional Committee on Inaugural Ceremonies (JCCIC).

In an NBC News interview, Trump said on Saturday that he hadn't made a decision yet but was considering giving TikTok a reprieve after his inauguration on Monday.

Millions of TikTok users in the United States are no longer able to watch videos on the social media platform as a federal ban on the immensely popular app takes effect.

Chew is also set to attend Trump's inauguration on Monday. The law requires Apple and Google to remove TikTok from their app stores, blocking new downloads. The companies could face penalties of up to $5,000 per user who can access the app. Oracle, which hosts TikTok's servers, would also be legally obligated to enforce the ban.

TikTok stopped services in the US late on Saturday hours before a federal law banning the app went into effect.