Walmart pulled the knockoff Birkin, but it’s not saying much about it. A few weeks ago, Walmart started selling what quickly became the most talked about designer fashion item. Aside from the fact that’s a thing you don’t ever expect to hear,
"Consumers are pushing back against big conglomerates who have been selling them 'dreams' then excluding them from the party.... The 'Wirkin' class got the message. We're not uneducated or classless;
Walmart is adding tens of thousands of pre-owned luxury handbags, jewelry and watches to its marketplace through a partnership with resale platform Rebag.
If you don’t have $40K to spend on a Birkin, how about a “Wirkin?”
Walmart's Wirkin bag has taken social media by storm, thanks to its striking resemblance to Hermès' Birkin. Fashionistas have mixed opinions.
Budget-conscious buyers looking for luxury alternatives have flocked to Walmart's Birkin bag look-alike, nicknamed the 'Wirkin.'
Retail giant Walmart ventures into luxury resale, offering pre-owned Chanel and Prada items amid investor concerns over DEI policies.
In our weekly fashion catch-up, we like to update the girls on what’s going on in all the corners of the fashion world.
The move follows the viral success of the “Wirkin,” a dupe of the famous Hermès Birkin bag, and marks a significant step in Walmart’s resale business. By offering luxury goods at accessible prices, Walmart aims to broaden its appeal to high-income shoppers who have been driving recent sales growth.
By contrast, Walmart’s Wirkin bag represented an affordable way for everyday shoppers to embrace the Birkin aesthetic. The bags became a viral sensation on TikTok, where users celebrated the design as a playful jab at the inaccessibility of luxury goods.
Personal style is at the forefront of the fashion conversation right now, maybe more than ever before—and the biggest 2025 accessory trends play right into it. Plenty of the most coveted pieces of the year (futuristic sunglasses,