Billionaire Jerry Jones’s family, the owners of the world’s most valuable sports team in the Dallas Cowboys, is taking another step beyond football by branching into tennis.

CLIF BAR has officially announced its new brand platform and integrated marketing campaign, "Raise Your Bar," designed to draw inspiration from people who push forward despite a myriad of obstacles and celebrate the expansive and fulfilling emotional state that comes with achieving their goals.

Nikoloz Basilashvili (No. 178 in the world) takes on Arthur Rinderknech (No. 61) in the Round of 16 at the Open Sud de France.Rinderknech is favored (-160) in this match against the

Madison Keys won an Australian Open classic to reach the final against Aryna Sabalenka, defeating Iga Swiatek in a third-set tiebreak. The American has only played a Grand Slam final once before in her career, at the 2017 US Open, but is up against Sabalenka who has won the last two titles in Melbourne.

Nike might have swept the podium with champions Jannik Sinner and Madison Keys, but it wasn’t just the big names that made waves in Melbourne.

Nike Tennis wins big at the 2025 Australian Open with champions Madison Keys and Jannik Sinner and finalist Aryna Sabalenka.

Yes, Aryna Sabalenka is the heavy favorite to win her third straight Australian Open title, but Madison Keys is playing lights-out tennis. Here's why she can pull off the upset.

Frances Tiafoe Jr. is a professional tennis player from the United States, born on0, 1998. He achieved a career-high ATP singles ranking of No. 10 on June 19, 2023, becoming the first Sierra Leonean American in the top 10.

However, Shelton achieved a notable milestone and joined legendary Rafael Nadal on the exclusive list! Namely, Ben is the second left-hander with the semi-final at both hard-court Majors since 1988 after the 24-time Major winner!

In his 1996 essay, “The String Theory,” David Foster Wallace — amid other musings on the burgeoning tennis career of an early-20s Michael Joyce — briefly considers the psyche of the typical sports consumer.

Nike is facing interesting times in its tennis department, specifically when looking at the lack of top U.S. male players endorsing the company.

What’s better than winning your first Grand Slam? The post Frances Tiafoe Takes Credit With a Cheeky Message After Sticking to Madison Keys’ Australian Open Pact appeared first on EssentiallySports.