"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ULTRA that he and his "Beetlejuice, Beetlejuice" castmate Catherine O'Hara star in. "When this was proposed to me I said, 'What the hell's pickleball? Really?' I didn't know. And it's fabulous."

The 32nd edition of SXSW running March 7-14 in Austin, Texas, will open with the Apple TV+ series The Studio starring Seth Rogen and brings world premieres of new films from Nicole Kidman, Rosamund Pike, Ben Affleck, and Paul Rudd.

The SXSW Film & TV Festival will kick off on March 7 with the world premiere of Seth Rogen and Evan Goldberg’s “The Studio,” the Apple TV+ comedy series starring Rogen as a fictional Hollywood studio

The Austin, Texas, festival announced its slate ... “The Studio,” to debut on Apple TV+ on March 26, stars Rogen alongside Catherine O’Hara, Kathryn Hahn, Ike Barinholtz, and Chase Sui ...

The Film & TV Festival will kick off with the world premiere of “The Studio,” the Apple TV+ comedy series starring Seth Rogen as a fictional Hollywood studio head.

Along with Rogen's upcoming Hollywood satire series 'The Studio,' projects premiering at the Texas festival will include 'Holland,' starring Nicole Kidman.

Grammy 2025 is on the horizon in all its glory. Anticipation for the biggest music event builds up to quell the tensions lingering from the apocalyptic Los Angeles wildfires. Here are the

The Super Bowl is a hot ticket for advertisers because the live viewing audience is so large. Last year, an estimated 123.7 million viewers tuned into the game, according to Nielsen.

Ad Meter is once again tracking all of the commercials planned for the Super Bowl. Here are the latest updates on the brands producing ads this year.

Twenty-two years after a horse reunited with its trainer during a break in the Super Bowl action and took the top spot in the 2013 USA TODAY Ad Meter ratings, the NFL's grand finale arrives back on the doorstep of New Orleans and the Superdome.

Catherine O'Hara and Willem Dafoe chat with USA TODAY's Ralphie Aversa on the set of their new Super Bowl commercial with Michelob Ultra.

Willem Dafoe, Catherine O' Hara toast on the pickleball court with Michelob ULTRA Catherine O'Hara stars alongside Willem Dafoe in the new minute-long spot "The Anticipation" for Michelob ULTRA.