Chinese challenger brand Changan has taken a “social-first” approach to launch in Europe, and now it has its sights set on ...

Focused on scaling through new products, demographics and concept stores, CEO Ije Nwokorie believes the brand can command “an ...

The UK’s research and evidence market, for instance, has doubled in size over the last ten years – reaching a record ...

UK marketing boss Dan Sherwood discusses championing consumers, unifying the global brand positioning and the bank’s ...

The grocer’s “biggest” product refresh in recent years is supported by price cuts on hundreds of ranges and an “enhanced Asda Rewards programme”.

Economists polled by Reuters had forecast a 0.2% decline in GDP, meaning that the economy outperformed expectations. The 0.3% ...

Having lent over £2.5bn to social change projects, Triodos, the sustainable bank, is using a brand refresh to accelerate ...

At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Santander syncing its global business under a single brand positioning for the ...

In the pursuit of growth, is a focus on delivering immediate, measurable results costing marketers their strategic ...

Having “pioneered a new category” leading it to become the fastest growing ready meal brand in the UK last year, kids’ brand ...

Facebook to Twitter, Instagram to YouTube, social media is a valuable tool for marketers. Find out more about the latest social media marketing strategies.

UK marketing boss Dan Sherwood discusses championing consumers, unifying the global brand positioning and the bank’s “phenomenal” Ant and Dec partnership.