In this edition of The Marketing Week Podcast, recorded at Marketing Week’s Festival of Marketing with podcast agency 18Sixty ...

Marketers want to grow their brand or business. It’s usually not easy, but they might also get the impression that achieving ...

Simon Michaelides discusses his priorities, from navigating AI and retail media to ensuring the organisation better reflects ...

Adidas’s continued investment in brand across campaigns, partnerships and sports is helping to fuel strong financial results.

The GB marketing team has already halved the money it spends on developing its creative and has cut the number of agencies it ...

Netflix has introduced a monthly active viewers metric accounting for co-viewing, as the streamer seeks a comprehensive ...

As AI continues to dominate vendor pitches and marketing decks, three senior B2B marketing leaders warn the technology is ...

John Lewis’s 2025 Christmas offering features Alison Limerick’s 1990 hit ‘Where Love Lives’ and focuses on the relationship ...

As it approaches the golden quarter, Sainsbury’s is building on its value and price perception work throughout the year to ...

Marketers who see brand building as an end in itself are mistaking the work they do for the results it delivers.

The brand created an AI-generated version of its 30 year-old Christmas ad in 2024, and has made a new version for the 2025 ...

Marks & Spencer claims the business is on the road to recovery following its £300m cyberattack, with plans for a loyalty ...