In an industry-first initiative, The HOOOP Collective, a marketing collective focused on sustainability and circular economy, ...

In a move shaking up the global media agency world, Mars has handed its USD$1.7 billion (£1.2bn) global media account to ...

The integration of the IAB Content Taxonomy v2.2 unlocks access to over 700 pre-defined audience segments, allowing Covatic ...

Adform has also expanded its partnership with data provider Adsquare to offer advertisers enhanced granularity and ...

This unlocks a smarter, scalable way to plan and activate audience-first podcast campaigns without relying on personal ...

As 2025 progresses, the ad industry’s tug-of-war between regulation and privacy in practice continues. While some players ...

DeeperDive brings the power of GenAI Search Engines—now a familiar experience to millions of users—directly onto publisher ...

Today’s Digest discusses publishers seeing a drop in traffic from Google’s AI tools, Mars’ $1.7bn global media account being ...

With the rise of omnichannel strategies, attention has become a key metric to evaluate media effectiveness. The white paper ...

DoubleVerify, a leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, have ...

Blis, the leading provider of advertising solutions that drive real-world outcomes, today (12th June, 2025) announced the ...

In his latest MadTech Sketch, Ciaran O'Kane fires up his trusted crayons to detail how custom algorithms and AI are ...