SMS allowed Fender to create a moment of dialogue that was opt-in, brief, and valuable to both parties. Even better, they ...

In early 2024, Malaysia proposed sweeping amendments to its Communications and Multimedia Act (CMA)—a move that quickly drew ...

Content creation in 2025 feels like trying to catch fog in a net. One moment, you’re experimenting with voice-driven search ...

The conventional wisdom about 2025 marketing trends follows a predictable pattern: identify an emerging technology, extrapolate its potential impact, then declare it essential for survival. But this ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

For decades, direct-to-consumer (DTC) pharmaceutical ads have been a staple of American television—softly lit scenes, ...

Business Process Automation (BPA) is the practice of using technology to streamline repetitive, rule-based activities across ...

In a digital world that treats precision as a virtue, attribution reminds us that understanding is a higher one. It’s a call ...

Big data shines a light across the expanse, showing the outlines of behavior. Small data shines inward, capturing moments of ...

Auto Trader, the leading car retail platform, is embarking on its most significant marketing endeavor to date.

Today’s best campaigns function more like cultural ecosystems than campaigns: they include audience reactions, remix culture, ...