Here's why brands like Dagne Dover and Bobbie are investing earlier in women’s sports through long-term partnerships focused ...

The new program will feature 12 WNBA or NWSL games in primetime for nine Sundays this summer. On the surface, more women’s sports on a major network is a good thing. It means more distribution, more ...

The Olympics seem like an inclusive global stage open to all, but that image took its sweet time to form. Women, for one, ...

Forbes contributors publish independent expert analyses and insights. Liz Elting is a billion-dollar founder who covers women and business. This voice experience is generated by AI. Learn more. This ...

In this episode of Marketing Vanguard, Keisha Taylor Starr, EVP, CMO, and general manager of Scripps Networks at The E.W.

W hen girls play sports, they do more than compete. They learn how to lead.

Global women’s sports revenues are projected to exceed $3 billion in 2026, a significant increase over the $2.4 billion in revenues generated in 2025, according to a report released Wednesday. Bruins ...

While Women’s sports kept making bigger statements of success, Ariel Investments made a bold prediction that hinted at an ...

The Nittany Lions will play in a $1 million volleyball exhibition at AT&T Stadium.

Former college football coach Derek Dooley made his stance on transgender athletes' participation in women's and girls' ...

Veteran sports columnist Christine Brennan remembers when male colleagues used to laugh at her for insisting on covering women’s sports back in the 1990s. “It was absolutely infuriating to me,” said ...