Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.
Mark Cuban both defended and criticized Adam Silver for his comments about NBA highlights being free amidst the rising cost ...
Adam Silver said that fans should watch games on YouTube if they don't have a subscription, which infuriated the fans.
BasketballNetwork.net on MSN
"The end of the question was about the impact of social media" - Adam Silver clarifies what he meant when he called the NBA a "highlights-based sport"
Silver stated that the NBA wants to convert highlights-based fans into live game viewers, not the other way around.
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