It started out so well. Eight years into its 10-year partnership with Reebok, CrossFit Inc. is taking its brand partner to court. The popular fitness training program on Thursday filed suit against ...

Reebok is standing up to racism in a big way. The sportswear brand is cutting ties with CrossFit, essentially ending their 10-year partnership after the company’s CEO, Greg Glassman, made “insensitive ...

CrossFit has been good to Chyna Cho. The sport introduced her to her husband, Freddy, and provided an outlet for her competitive energy when her collegiate swimming career at San Jose State came to a ...

CrossFit has become one of the most popular fitness organizations over the last decade, but the organization is now facing severe backlash from affiliate gyms, members, and its top sponsor, Reebok, ...

Reebok is dropping its partnership with CrossFit over CrossFit CEO Greg Glassman's tweets about George Floyd and the coronavirus lockdown, although Glassman has since apologized. Glassman got in ...

It's no secret that Reebok and Nike have a little back and forth going on that stems from the former's power over the CrossFit scene. Nike fired the last missive, issuing its Metcon 1 "high intensity ...

Greg Glassman, the creator of the fitness regimen CrossFit, didn't become one of the most powerful people in the fitness business by being coy. On Sunday's 60 Minutes, the brash executive behind the ...

Rich Froning at the 2012 Reebok CrossFit Games. Derrick K. Irions, Wikimedia. After a modest beginning, CrossFit has brought its brand of fitness to thousands of locations across the world. There are ...

Forbes contributors publish independent expert analyses and insights. I cover the intersection of sports and money. CrossFit, Inc. claims that Reebok International Ltd. has been deceptive and ...

There is a disconnect built into the way that footwear design works. It’s no secret that the people designing signature basketball sneakers or the next generation of runners aren’t necessarily avid ...

Reebok is a 120-year-old brand, but it was only in the last 30 years that the sports apparel maker traded in its classic Union Jack logo for something new. Released in 1986, the vector logo abstracted ...

Fitness legend Rich Froning just signed a massive endorsement deal with Reebok. Why is the apparel maker so crazy about CrossFit? After a modest beginning, CrossFit has brought its brand of fitness to ...