Given how important it is for customers to be able to say a brand name, it’s amazing how many world-famous ones are a bit of a mouthful. British consumers in particular are reluctant to even attempt ...

Your teams on the go or at home. Personalize SI with our new App. Install on iOS or Android. Looking over the rosters for the upcoming Euro 2016 tournament got us ...

You say “tuh-MAY-toh,” and I say “tuh-MAH-toh.” The Texan says “ter-MAY-ter,” and the New Yorker says “tuh-MAYD-uh.” Let’s call the whole thing fun. See whether you can select the standard ...

Britain is legendary for its hard-to-pronounce place names, from Frome to Ballachulish - but there's some fairly indigestible words, too. It's not helped by the fact that proud Britons often insist on ...

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There have been loads of buzzwords flying about this year. Alt-right. Hygge. Trash. But have you been saying them correctly when spouting all your hot-takes and cultural critiques? Or have you been ...

How to pronounce Will Cuylle's last name? And don't tell me it's "Qyle."- How about "Cool-ee." How to pronounce Will Cuylle's last name? And don't tell me it's "Qyle."- How about "Cool-ee." How to ...

Do you know how to say 'quinoa'? Apparently most Brits don't. The Co-Op and the Oxford English Dictionary (OED) teamed up earlier this year to create a list of foreign food names we struggle to ...