NBA Commissioner Adam Silver explains his soundbite about highlights being free amid concerns about the league's growing streaming presence ...

Highlight culture is an essential part of being an NBA fan — and even more essential for the league to grow the game.

NBA commissioner Adam Silver revealed an incentive to rising streaming costs ahead of the 2025-26 campaign.

While Silver might want that phrasing back, he's not wrong about how some fans consume the league, or the free options to watch.