DUBLIN--(BUSINESS WIRE)--The "Mobile Location Analytics Market - Forecasts from 2018 to 2023" report has been added to ResearchAndMarkets.com's offering. The global mobile location analytics market ...

For brick-and-mortar retailers, smart phones have taken on an entirely new role in customers’ shopping experiences. A technology known as "mobile location analytics" ("MLA") or sometimes, "indoor ...

LONDON--(BUSINESS WIRE)--Quantzig, a leading analytics advisory firm that delivers customized analytics solutions, has announced the completion of its free resource on location analytics.

Since our first update on Mobile Location Analytics (MLA) for retailers, the International Working Group on Data Protection in Telecommunications ("the Group") has released a working paper raising ...

BOSTON, Dec. 4, 2017 /PRNewswire/ -- For the fourth year running, location platform HERE tops Strategy Analytics' annual mobile location platform benchmark study. According to Strategy Analytics' ...

Retailers excited about using Mobile Location Analytics (MLA) to transform their businesses may want to rethink their strategies. Their excitement is understandable: MLA promised to bring to their ...

In a reflection of the growing importance of mobile-powered in-store shopping experiences, Target has acquired Powered Analytics, a startup that focuses on personalizing in-store shopping through ...

Your retail store may have launched a mobile app or perhaps even a mobile site which is increasingly becoming significant for driving sales. This trend is increasing and increasingly most e-Tailers ...

Location analytics company Placed announced Wednesday its attribution service would connect billboards to in-store traffic. It will do this via a mix of partnerships with holding company agencies and ...

Marketers have forever been looking for better ways to target shoppers. All sorts of location technologies ranging from GPS and Wi-Fi to beacons and specific mobile apps have been tapped over the ...