Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

Deciding when to call in backup is about listening to your business and recognizing the signs that it's genuinely ready for ...

When marketing a business for sale, the creation of an in-depth, well-structured marketing plan is critical. This plan serves as a roadmap for reaching potential buyers through suitable channels while ...

Why should we do business with you?” This is the fundamental question that all prospects you meet with are going to ask you, ...

Instead of heavy discounts that cut into margins, reward loyal shoppers with small perks - early access to new items, bundled gifts or a thank-you coupon for a future visit. These gestures feel ...

If you’re not marketing your business on mobile devices, you may be losing money. Learn 10 mobile device marketing strategies ...

Elysse Bell is a finance and business writer for Investopedia. She writes about small business, personal finance, technology, and more. Samantha (Sam) Silberstein, CFP®, CSLP®, EA, is an experienced ...

SALISBURY — It goes without saying that technology has entrenched itself in everyday life at greater pace than ever before. The speed in which people communicate and process information has ...

These tools and apps have features that can help small-business owners automate marketing tasks and track the success of their efforts. Many, or all, of the products featured on this page are from our ...

Rutgers Business School's annual marketing summit has become a premier thought leadership event that attracts industry ...

The marketing field is constantly evolving and marketing professionals with the skills to adapt to these changes are in demand across many industries.* But with so many shifts in the field, is a ...