Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at ...

Google Analytics adds a Realtime pages report, offering instant insights on page views, user engagement, and website performance. Google introduced a new Realtime pages report in Analytics. The report ...

Here's how to set up and analyze the Google Analytics Audience Report, as well as a few ways you can use the data to increase your revenue. Audiences play an integral role in most paid media ...

Earlier this month, we reported an outcry by a large number of SEOs who noticed Google Analytics show not set as the top referrer in the Search Engine Optimization report. Google told us last night, ...