Google is simplifying lifecycle marketing by letting advertisers target high-value and lapsed customers directly from Google ...

Google Analytics continues its push into corporate IT shops with capabilities such as custom report generation, advanced segmentation, and integration with Google AdSense Google this week continued to ...

Google rolls out Analytics updates: new visualization tools, anomaly detection, and enhanced revenue tracking. Google Analytics now lets you compare up to five metrics side by side. New anomaly ...

Google Analytics now allows administrators and editors to customize report collections and groupings, making navigation more tailored to business needs as announced by Carly Boddy, Product Manager at ...

The new artificial intelligence model is the second the company has released this year. OpenAI and Anthropic made similar updates a few months ago.

Last week, Google emailed its Google Ads and Google Analytics users with a heads-up about new privacy laws coming to some states in the United States. This involves topics around restricted data ...