Entering its 7th year as a league partner, Lowe’s seeks to engage younger consumers through collaborations with gamers and ...

That tease came on the same day EA Sports announced it was bringing back its college basketball video game series. The last EA Sports college basketball game was NCAA Basketball 10, although the ...

EA Sports pulled its offer to include teams in a college basketball video game, signaling an end to any possible production.

Plans for a new college basketball video game from EA Sports have hit a significant roadblock. Back in June, EA Sports announced plans to bring back a college basketball version of its video games, ...

EA Sports vice president of business development Sean O’Brien said the company is for the challenge to get back into college ...