A new limited-edition beer is being launched for the Super Bowl this year, complete with an eyebrow-raising ingredient: bear poop. Columbia Sportswear is collaborating with Breakside Brewery to offer ...

It's a likely first, Columbia Sportswear said.

Add Yahoo as a preferred source to see more of our stories on Google. Columbia Sportswear and Breakside Brewery teamed up to produce a bear scat-infused beer titled Nature Calls. To make the beer, ...

Of course bears do that. But what if something could be made of that scat? It is a ridiculous idea and for Columbia Sportswear, that was the point. For an promotion built around Super Bowl LX, the ...

Would you drink bear poop? That’s a question that Breakside Brewery and Columbia Sportswear are, for some reason, asking beer drinkers with a Super Bowl-adjacent campaign this year. Maybe, just maybe, ...

PORTLAND, Ore. — Columbia Sportswear and Breakside Brewery announced a collaboration Wednesday on a unique new product — a bear poop-infused lager. The limited-edition beer, aptly named “Nature Calls, ...

PORTLAND, Ore. (KOIN) – Sure, beer is great, but what about beer made with bear poop? Columbia Sportswear and Breakside Brewing, both based in Portland, Oregon, are teaming up for the Super Bowl to ...