Google's new 1st Order Promotions for Shopping ads let merchants automatically offer exclusive discounts to first-time customers.

This new feature acts like a privacy compliance scorecard, giving Excellent or Good scores your Consent Mode setup.

Whalen was known for her relentless pursuit of providing value with your content and shepherding the industry to a more ...

Google Ads no longer auto-selects the Display Network for Search campaigns, giving advertisers more control and helping ...

Google Ads has added a new “Conv. value (incl. predicted)” metric that blends actual and forecasted data, giving advertisers ...

Get clear on what’s changing in Google Ads – and how to stay competitive in the new AI-first Shopping landscape.

Google is expanding its Commerce Media suite to give brands and retailers AI-powered tools across platforms like Search, ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Target CPC bidding in Google Ads Demand Gen campaigns gives advertisers automated control to drive more clicks at a ...

AI Mode clicks, impressions, and positions are now in Search Console. Google's help doc explains how new queries and elements ...

Ad strength is a helpful guide, but not a crystal ball. Learn how to use it without mistaking it for a Google Ads performance ...

It’s the practice of earning mentions, links, and trust from community-level sources — neighborhood blogs, local influencers, ...