NIKEiD has exploded from its initial clunky and slow infrastructure into a highly desirable, limited-run option for sneaker fans to deck out the latest Nike Basketball signature sneakers or the newest ...

One of the most overlooked aspects of basketball players’ games are the shoes on their feet. While some may think it’s simple enough to go to your local shoe store and pick out a pair of shoes ...

NIKEiD already lets you do a lot when it comes to customizing sneakers, but the Swoosh has something extra special in-store for those lucky enough to be in Toronto for NBA All-Star Weekend. The NIKEiD ...

Missing in Nike's launch of the Kobe 11 was talk of the shoe hitting NIKEiD, despite the fact that the brand's had a cadence of bringing shoes to the custom platform before their retail arrival. The ...

In honor of Kevin Durant‘s incredible MVP season, Nike is releasing a special KD VI sneaker, which is currently available exclusively at NIKEiD. In what began as a truly personalized storyline, the KD ...

If footwear is a personal expression of your individual fashion sense, then Nike’s got you covered. NIKEiD is a division of the company where the consumer can finally stand alone with their personal ...

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Introducing the new NIKEiD App from the App Store, tapping into inspiration anywhere, anytime and putting millions of designs right at your fingertips using iPhone and iPod touch. NikeiD App delivers ...

Nike has had an excellent run in recent years. Its sales have grown across product categories and geographies, boosting the company’s bottom line. But Nike is still finding ways to impress customers ...

When Kobe Bryant retired last year, it was the first time one of Nike's marquee basketball stars left the hardwood behind since Michael Jordan. The swoosh's Kobe A.D. shoe represents an ...