The Nike Lebron NXXT GEN Genisus “Viotech” sneakers are set to make their debut in the market. The latest model represents a ...

Though his name has been synonymous with Nike for more than 20 years, LeBron James almost never signed with the company that ...

LeBron James faced a career-defining decision between Nike, Adidas, or Reebok. Reebok nearly secured him with a $10 million ...

LeBron James was offered a multi-million dollar contract by Reebok in the early 2000s - but his mother told him to follow his ...

LeBron James has revealed why he turned down a $10 million shoe deal at 18. The Los Angeles Lakers player appeared on the ...

Nike's sale section is starting to fill up. The Swoosh brand is starting the year off by knocking down the prices on some of ...

Before LeBron James had numerous sponsorships with the Lakers, he revealed his first major contract offer by Reebok.

The Nike Swoosh logo, James's signature, LeBron logos, and crown icons appear in metallic gold. Adding another dimension, the shoe features reflective paneling that shines in the dark. But it is ...

James debuted a player-exclusive colorway of the Nike LeBron 22 in a style designed for the Fairfax High School Lions. James has a long history of supporting the Los Angeles school, both on and ...

LeBron James is one of the most elite alumni's of the Swoosh but he revealed Reebok offered $10M before he entered the NBA.

LeBron James spoke on the New Heights podcast with Jason and Travis Kelce. When talking about Bronny James' recent jump to ...

Nike LeBron Witness 8 Basketball Shoes are now selling ... makes you feel like you are “walking on air” like King James himself. They're also very grippy thanks to a classic herringbone ...