Paramount Global has struck a deal with Nielsen Media Research for access to the measurement company’s data and analytics products. The deal comes several months after Paramount dropped Nielsen ...

Nielsen has appointed Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading the company’s newly ...

Paramount Global and Nielsen renewed their measurement contract after a months-long feud during which CBS and other properties used rival tabulation ...

Feb 3 (Reuters) - Media giant Paramount Global (PARA.O), opens new tab and Nielsen have signed a new deal that would see the research firm provide measurement and analytics services across the CBS ...

The dataset includes ad impressions for TV and radio and, most recently, social media advertising data. Nielsen's Ad Intel Data cover advertising occurrences for a variety of media types across the ...

Audience measurement and data firm Nielsen has partnered with Indian media and entertainment company JioStar to provide ...

It's being touted as "a new integration that will enhance audience measurement capabilities and increase accessibility to ...

Nielsen has announced the appointment of Kirsten Riolo as Head of Consumer Insights for Australia and New Zealand, leading ...

Nielsen’s Custom Research and Media Analytics division will provide qualitative and quantitative surveys designed to segment target audiences based on demographic and behavioural variables ...