Nutella maker Ferrero plans to buy WK Kellogg for $3 billion
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The deal brings candy and cereal together under one roof as European chocolate giant Ferrero expands its US footprint.
The Kellogg cereal business, an iconic Michigan brand, is being sold to Ferrero, an Italian chocolate and sweets company.
Kellogg’s, famous for making Frosted Flakes and Froot Loops, has struck a deal to be being for $3.1 billion by the Ferrero Group, which owns Nutella and Kinder.
Nutella maker Ferrero Group is buying cereal giant WK Kellogg Co in a $3.1 billion deal. Shares of WK Kellogg jumped more than 30% in early trading.Ferrero said that it “plans to invest in and ...
The Italian food giant Ferrero is expanding its North American portfolio by acquiring Kellogg, known for iconic brands like Froot Loops, Rice Krispies and Corn Flakes. Ferrero, known for brands like Nutella and Kinder, announced it will buy Kellogg’s for $23 a share, representing a total enterprise value of $3.1 billion.
The Italian maker of Ferrero Rocher and Nutella has set its sights on WK Kellogg as the U.S. cereal maker struggles to get traction.
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MLive - GrandRapids/Muskegon/Kalamazoo on MSNKellogg sold to Italian candy company: How leaders are responding in the ‘Cereal City’Officials are welcoming an Italian sweets company to town as it finalizes a mega deal to buy an iconic Michigan company that helped redefine breakfast. Ferrero Group — the makers of Ferrero Rocher, Nutella and a slew of other tasty treats — is set to buy Battle Creek-based WK Kellogg Co,