Amazon Prime Day 2025 will start at 12:01 p.m. PDT on July 8 and run through 11:59 p.m. PDT on July 11. That said, there are already some early deals worth browsing if you want to get a head start on shopping.

Prime Day is Amazon’s biggest annual sale that is exclusive to Prime members. It features major discounts on a wide range of products across categories like electronics, smartphones

To keep it real, Amazon's own TV deals during Prime Day typically can't compete with TV deals from Best Buy or Walmart's anti-Prime Day sales. But things seem to be a little more heated in 2025 — Amazon has a much more robust list of actually-worthwhile TV deals than it usually does in pre-Prime Day mode.