Shorts tap into YouTube’s 122 million daily user base, reaching beyond TikTok’s primarily Gen Z audience. YouTube’s established reputation means less regulatory risk than TikTok. Fast growth ...

YouTube's ad revenue is still shrinking, but YouTube Shorts, the engine that the video site hopes will bring it back to growth, is cranking up. More from Fortune: 5 side hustles where you may earn ...

YouTube has unveiled a new way for creators to monetize Shorts, a change aimed at making the short-form videos more lucrative for some of the biggest stars and aspiring talent on the internet.

YouTube Shorts has seen considerable growth, with the platform generating 50 billion daily views, up from 30 billion in the first quarter of 2022.

YouTube Shorts is a TikTok rival that Google launched in September 2020. Like TikTok, ... Growth was unremarkable until 2020 when pandemic lockdowns kept most people at home.

However, it was YouTube Shorts that truly astounded everyone with its exponential growth. As the newest addition to the short-form video scene, YouTube Shorts arrived in September 2020, initially ...

When India banned TikTok in 2020, YouTube responded by launching a short-form video feature with a similar user experience in the country. Less than a year later, that feature rolled out globally ...

YouTube is rolling out an accessibility-based feature that allows vertical Shorts videos to play in a landscape orientation.

A pullback in ad spending cramped YouTube‘s revenue for the third quarter of 2022, with Google‘s video platform notching $7.07 billion in ad sales — a decline of 1.9%, falling well short of ...

More than virality, YouTube Shorts drives lasting impact. ... How to use YouTube Shorts to drive sustained growth, engagement. Published: April 22, 2025 at 8:00 am. Read Time: 7 minutes.